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Elements of Enduring Companies

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Startups with these characteristics have the best chance of becoming enduring companies. We like to partner with startups that have:

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Clarity of purpose锛 Summarize the companys business on the back of a business card.

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Large markets 锛Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.

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Rich customers锛 Target customers who will move fast and pay a premium for a unique offering.

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Focus锛 Customers will only buy a simple product with a singular value proposition.

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Pain killers锛 Pick the one thing that is of burning importance to the customer, then delight them with a compelling solution.

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Think differently锛 Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.

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Team DNA锛 A companys DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. A level founders attract an A level team.

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Agility锛 Stealth and speed will usually help beat large companies.

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Frugality锛 Focus spending on whats critical. Spend only on the priorities and maximize profitability.

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Inferno锛 Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.