娣卞害蹇瑙ｆ锛甯х浣兼锛

惧害绗澶ут绉扮р锛120ユ涓骞蹭浠跺ぇ浜锛诲FB锛璧峰瀵瑰DD杩蜂涓挎椋″ㄧ缁涓绌虹骞界碉涓轰涔界圭浼澶缃姘杩灏辨娆″稿缃缁缇よ涓猴Online collective behaviors锛锛浠浠浣涓姝ユ韪锛

缁存瑰冲浜浣浼涓浼

涓ф诲荤杩浜缃锛涓寮濮板琚稿

モDユ婊衡戒璁板ㄥ杩杩风瀛硷浣翠瀹拌薄烘ф缁存风浣涔璁稿や浠ラ蓟锛浣瀵逛浜浜猴虫ぇㄥ锛ヨ锛涓杩淇℃界涓涓纾ㄧ拌薄锛绉瀵灏卞ㄨ浣缁存瑰腑澶寰锛central route锛杩ㄩ寰锛peripheral route锛锛

涓ぎ寰浜猴杩璁烘瓒崇淇℃ュゆ

ㄨ竟寰浜猴杩搴ュゆ

姣濡锛锋复涓哄わ涓ぎ寰浜鸿寰锛瑕杈╁圭璇璇ュゆㄨ竟寰浜猴浼琚富瑙搴乏锛姣濡锛瑙寰杩涓汉澹伴虫哄ソ

舵ｄ俊ㄥ浠ュ乏浠搴姣濡锛浣濮ㄥ绘娆㈠ㄥ井淇￠荤姹￠浮姹も锛浣瀵瑰荤磋叮锛涔涓浜瑙ｏ浜疯浜浜涔涔涔锛界朵蹇璁颁杩浜淇℃浣涓澶╋褰浜烘板浠涔浠ヨˉ浠涔锛硅缁姣跺锛浣翠涓瑙寰杩杩灏辨瀛腑虹＄搴锛sleeper effect锛锛杩缁淇℃浣浜х浜寤惰褰卞

剧涓缇ゆユ浜哄锛浠浠濂藉锛涓轰涔涓界姘ｄ澶ユ缁浜浜璋ワ缁锛涓界姘ヨ涓哄缃缁绱㈡寰澶х崇郴锛涔灏辨锛ㄦ浠芥瑙扮缃缁涓绋寰ㄤㄦ锛灏辫芥跺板澶充腑ヤ璁淇℃讹モ涔ㄧ缁涓剧ぞ浼浜ㄧ涓绉ㄦ猴ㄤ缃ヨ璁衡モ璇棰娆叉瓒寮猴灏辫芥モ琛涓恒杩灏辨浠缁涓＄搴锛甯ф诲讳  

涓ワ韬卞繁

缃缁缇ゆ锛绉瑰淇℃ㄤ缃涓浜虹兢锛灏界寰炬ｏ浣变扮法澶э姝ゆ浜浼浠ぞ浼瀛瑙搴ヨ锛涓浜棰澶у寰瀹规棰浼锛姣濡瀹跺涵挎不缁缁锛浣缃缁缇ゅ撮甯告借薄锛瀹浠村绀句跺瀹缁绀句杩绋璧锋ョ骞朵锛瀹芥ㄦ姣濡锛涓甯ф诲琛ㄩ甯告э瀹涓锛缃缁缇よ涓哄芥峰浠讳褰㈡

涓绠℃界瑙ｅх姘锛杩风琛涓猴村瀹ㄥㄦ浠娲荤颁垮烘ョ╁5骞村渚挎绌舵猴浼撮涓芥ュх浠ｅ寮ユｇ瀛ょ锛芥浜轰滑瓒ヨ娆㈢缁缇ょ瀛ょ褰灞瑕锛瀛ょ浜烘绘惧浜灞涓兢浣锛浼浣夸汉缃缁缇ら杩

ㄧ兢浣涓浜衡哄浼浣杩涓绗锛缇や涓绉涓藉锛浜虹浼浣典兢浣瑙锛缃缁缇ら甯告涓у锛depersonalized锛锛ㄧ缁涓璁烘ぞ浼韬唤杩釜э戒涓琚寮变锛娌℃㈠㈢绯伙姣釜浜虹㈢ā绯锛杩板ソ╀缇よㄣ

甯ф诲荤濡姝や褰涓涓汉浜缃缁缇よ浠浼典涓兢浣琛虹瑙锛涓甯哥绀句瑙锛姝ら缇よ涓哄寰浼瓒瓒甯歌锛瓒瓒锛绔琛涓洪

韬卞繁锛浣瀹ｆ

ㄩ缇よ涓轰腑锛涓蜂瑗块甯告缇よ韩浠借锛collective identification锛锛瀹借浜鸿褰灞涓涓兢浣锛骞朵哄浜哄澶浜恒甯ф诲琛ㄥ氨稿韬唤璁ゅ璁帮姣濡锛浜虹涓澶村缁涓璇缁涓琛ㄦ锛杩ㄤ藉缁涓锛惧伴ｄ涓FB璐璇璁恒澶躲

缇よ韩浠借ㄤ缃朵唬★缇ゆ寰瀹规灏辫界镐娌锛涓浜剧缇ゆ璇锛涔寰蹇琚釜浣澶跺拌繁缃缁韬唤涓充瑕棰琚锛灏辫借朵缃姘稿ヤ涓兢浣涓杩绉澧涓锛涓涓汉瑕ュф诲绘轰富瑙锛瑰ｄ骞虫跺氨娲昏ㄥх浜猴寰瀹规搴缇や瓒Н搴锛灏辫借缇や绾炽濡姝ゅ惊锛涓褰㈡浜寮哄ぇ浣瀹ｆ锛collective catharsis锛

缁涓澶村

甯цㄧ存ㄢ

缁涓琛ㄦ

浣瀹ｆ跺浠凡缁稿浜锛浠ユ娉涓ュㄤ负蹇福涓骞筹缁璁╀浜甯稿灞拌汉浠ユ娉эュㄧ寰俊骞村害缁璁★缁濂璧扮稿瑙ｇ惰°ㄧ缁涓烘э涓浠跺浜

涓杩锛瀹ｆㄥ锛蹇瀛涓涓瀹楠锛瀹楠瑁琚锛琚锛跺琚浠颁涓ゆュ轰缁锛绗娆★涓琚靛讳规浠浠浜猴绗娆★ㄩㄧ琚介╀靛伙

濡瀹ｆㄧ璇锛ｄㄧ涓娆″凡缁佃汉浜锛娉浜姘锛涓轰涔绗娆¤瑕缁х画ュ绌舵锛ㄧ涓娆″氨╃靛荤浜猴浠浠姘跺寰村剁锛涓

ㄤ椤归瀵逛腑界姘绌朵腑锛缃缁缇よ涓哄绀句杩ㄥ苟涓涓凤澶чㄥ＄锛娌℃缁锛娉ㄩ挎绀句澧瑰褰寮缇よㄧ浜浠跺钩涓涔灏卞婊℃冻版ｅ浜

References

[1] News use, nationalism, and Internet use motivations as predictors of anti-Japanese political actions in China锛Asian Journal of Communication.

[2] online collective behaviors in China,Analyses of Social Issues and Public Policy.

[3] Petty, R. E., & Cacioppo, J. T.  (1981). Attitudes and persuasion:  Classic and contemporary approaches. Dubuque, Iowa:  Wm. C. Brown Company Publishers.

[4] http://study.com/academy/course/social-psychology.html#courseNavigation

锛Valar

绔ユ锛澹瑰绮鹃锛yixinlijx锛锛姣ぉ涓绡绮鹃蹇瀛瀹