濞ュ虹锛绉诲ㄤ缃璐ц骞冲寮猴

褰娣瀹瑰浜澶т璐╂瑰褰婊存淮版瑰浜轰滑鸿涔浼缁璐ц╂涔宸茬+涓浜绉诲ㄤ缃ㄧЩㄤ缃璐ф涓腑芥勾涓浜跨杩杈璐圭ㄥ3000涓璐ц溅鸿涓澶х甯猴稿浜浼澶浼绉涓㈤椋╂璧ㄦ风涓骞存堕磋涓灏变骇浜寰澶浼绉搴ｄ浠氨杩QuestMobile版璧锋瀵杩涓琛涓跺瓒裤

PART 1 绉诲ㄤ缃璐ц琛涓姒杩

绉诲ㄤ缃璐ц琛涓瀹涔

绉诲ㄤ缃璐ц锛哄缁涓杈锯扮╂板╂璐ц妯″瀹灞浜绉诲ㄤ缃+╂达Щㄤ缃澶ф版浜璁＄浜哄伐鸿界淇℃╂娣卞害规㈠ㄦ风兢浣涓锛涓哄共绾跨╂╂浼蹇绛绫诲

骞茬嚎╂锛╃ㄥ矾骞茬嚎杩琛胯绂汇澶ф伴杩杈

╂锛涔琚О涓哄 杞荤╂锛渚涓涓AB涔达灏ゅ舵鸿村锛╂

浼蹇锛变涓宸ユ挎宸ヤ锛杞氦缁浼涓澶澶т缇やュ锛姣釜浜烘㈠浠ユ朵欢浜轰浠ユ卞揩浜恒

ュ绌跺璞′富瑕涓虹Щㄤ缃璐ц缁琛涓涓╂琛涓骞茬嚎╂琛涓

瀹澧╁ソ涓界Щㄤ缃璐ц甯哄灞

绀句╂甯鸿妯″法澶э宸ヤ杩杈逛

2016骞寸ぞ浼╂婚杈229.7涓浜匡朵腑宸ヤ╂93.2%锛澶缁瀵逛垮颁锛

2016骞翠腑界ぞ浼╂昏垂ㄨ揪11.1涓浜匡杩杈璐圭ㄥ浜澹姹灞便

矾杩杈富杩杈瑰骞茬嚎╂澶ф涓

浜ら杩杈ㄦ版剧ず锛ㄥ借揣╄杈婚2012骞-2016骞寸5骞撮达浠410浜垮ㄥ胯440.4浜垮ら璺揣杩澶锛矾姘磋姘澧匡朵腑锛矾姘磋澧垮搴澶с

2016骞达矾璐х╄杈婚姣澧6.8%锛瓒杩姘姘磋绛澧块搴骞茬嚎╂甯虹┖村ぇ

绉诲ㄤ缃璐ц搴ㄨ涓楂灞锛瓒蹇╂琛涓讳澧

2017骞6锛绉诲ㄤ缃蹇╂琛涓MAU涓2,934涓锛姣澧跨涓96%锛

绉诲ㄤ缃蹇╂缁琛涓涓绉诲ㄤ缃璐ц琛涓MAU杈1,095涓锛姣澧131%锛

绉诲ㄤ缃璐ц缁琛涓涓骞茬嚎╂琛涓MAU杈426涓锛姣澧120%锛╂琛涓MAU杈325涓锛姣澧223%

绉诲ㄤ缃蹇╂琛涓搴椿璺ㄦTOP20搴

2017骞6锛绉诲ㄤ缃蹇╂琛涓MAU TOP20 APP涓楦瑁硅９MAU楂杈1,138涓锛2杩4锛

╂琛涓搴ㄤ腑锛璐ф璐т富绔APPㄩ浣锛ㄥ揩╂琛涓涓绗3;

骞茬嚎╂琛涓搴ㄤ腑锛杩婊℃弧虹APPㄩ浣锛ㄥ揩╂琛涓涓绗4

绉诲ㄤ缃蹇╂琛涓ュ娲昏ㄦTOP20搴

2017骞6锛绉诲ㄤ缃蹇╂琛涓ュ娲昏ㄦ疯妯TOP20 APP涓楦瑁硅９DAU楂杈135.4涓锛

╂琛涓搴ㄤ腑锛璐ф璐т富绔APPDAU涓12涓锛ㄥ揩╂琛涓绗10浣锛

骞茬嚎╂琛涓搴ㄤ腑锛杩婊℃弧琛ㄧ涓虹猴绔ㄥ揩╂琛涓搴TOP10浠ュ锛虹浠娆′楦瑁硅９ㄥぇ琛涓绗2浣锛璐т富绔ㄧ6浣

绉诲ㄤ缃蹇╂琛涓翠ㄦ风诲

2017骞6锛绉诲ㄤ缃蹇╂琛涓ㄦ蜂互锋т负涓伙峰コ姣渚绾负3:2锛66.5%ㄦ峰甯ㄤ浜绾垮锛30宀浠ヤㄦ峰姣杈75%锛骞磋交ㄦ锋涓涓讳锛

绉诲ㄤ缃璐ц琛涓ㄦ峰浜苯杞被姹借溅绀惧哄绘わ娲荤被瀹舵挎°浜浜ゆ锛浠ュ璐╀茬被靛璐┿靛奖婕虹锋杈寮虹ソ

绉诲ㄤ缃璐ц琛涓ㄦ风诲

2017骞6锛绉诲ㄤ缃璐ц琛涓ㄦ蜂互锋т负涓伙告蹇╂琛涓翠锛濂虫хㄦ锋村锛杩涓ㄦ峰甯ㄤ浜绾垮锛24宀浠ヤㄦ峰姣句揩╂琛涓锛

绉诲ㄤ缃璐ц琛涓ㄦ峰浜苯杞被姹借溅浜ゆ绘ゃ杩绔ヨ锛娲荤被瀹舵挎°昏★浠ュ宸ヤ绀句氦绫荤绠＄绛锋杈寮虹ソ

绉诲ㄤ缃璐ц琛涓璧

缁版璁★2017骞6锛绉诲ㄤ缃璐ц搴ㄨ涓4瀹剁藉锛婊℃弧璐ц溅甯58杩浜楦

PART 2 缁甯轰涓锛╂稿APP娲瀵

╂琛涓涓璐фAPP棰璺

2017骞6锛╂琛涓涓璐ф璐т富绔MAU瓒杩250涓锛姣澧胯揪413%锛虹ㄦ蜂杈惧57涓锛棰琛涓APP锛

58杩浜楦虹APPㄦ疯妯¤涓虹ǔ瀹

璐ф58杩浜楦虹ㄦ烽搴浣

2017骞6锛璐ф58杩浜楦MAU负253.6涓28涓8.2涓锛

3涓APPㄦ锋颁负0.24涓锛ㄦ峰80%浠ヤ锛ㄦ烽搴浣

璐ф绔讳娇ㄦ伴琛涓APP

2017骞6锛界惰揣璐т富绔MAU虹4.5锛浣娆℃版归㈠虹撮锛讳娇ㄦ拌揪3,583涓娆★揣涓荤3浠ヤ锛58杩浜楦虹涓澶с

╂琛涓涓璐ф虹讳娇ㄦ堕夸

2017骞6锛璐ф虹讳娇ㄦ堕胯1.5浜垮锛杩瓒璐т富绔1,931涓锛58杩浜楦虹APP浣跨ㄦ堕垮1000涓浠ヤ

璐ф绔杞介浜琛涓APP锛娉㈠ㄤ瓒

2017骞6锛╂琛涓APP涓璐ф璐т富绔虹APP涓杞介涓や锛涓や釜APP讳杞介负136涓锛楂浜琛涓APP

╂琛涓稿APP涓昏ㄦ蜂负30宀浠ヤ锋

2017骞6锛涓╂琛涓翠告锛璐ф虹涓楦虹锋хㄦ峰姣撮锛58杩濂虫хㄦ峰姣撮锛

骞撮归や楦虹31-40宀ㄦ峰姣鹃浜涓翠澶锛朵APPㄦ峰勾榫甯宸涓俱

╂ APPㄦ风浠藉甯

浠Щㄤ缃TOP10浠界锛璐фㄥ涓骞垮姹娴板虹ㄦ锋澶锛58杩ㄦ蜂富瑕涓ㄥ浜骞夸锛浜楦虹ㄦ蜂富瑕涓ㄥ浜涓娴枫

╂ APPㄦ锋哄甯

浠Щㄦ哄TOP5锛璐ф璐т富APP规虹ㄦ疯锛娣辨绮ㄦ凤虹规ㄦ峰姣涔杈惧16.3%锛58杩负灏背ㄦ峰姣杈惧40%

PART 3 缁甯轰浜锛骞茬嚎╂稿APP娲瀵

2017骞村濮杩婊℃弧锛虹+璐т富绔绔璺骞茬嚎╂琛涓

2017骞6锛杩婊℃弧APP荤ㄦ疯妯¤揪257涓锛ㄨ涓棣浣锛璐ц溅甯互175涓ㄦ烽ㄧ浜浣锛

よ婊℃弧璐ц溅甯锛椴哥ㄦ疯妯¤3涓澧胯蹇40涓宸锛杞哄ぇ＄ǔ瀹50涓宸

2017骞村濮锛杩婊℃弧ㄦ锋堕垮瓒璐ц溅甯骞朵棰

2017骞6锛骞茬嚎╂琛涓涓杩婊℃弧ㄦ锋讳娇ㄦ堕跨害涓3.8浜垮锛璐ц溅甯㈠借2.9浜垮锛ㄧ浜浣锛舵锛溅哄ぇ＄1.8浜垮锛涓归椴稿1500涓宸

骞茬嚎╂涓昏浼涓APP″杩ョ稿虫版姣

浠缁版ョ锛杩婊℃弧璐ц溅甯涓棰璺锛浠ョ稿虫版ョ绔浜涔婵

2017骞村濮杩婊℃弧虹绋虫澧匡浼挎ョ告

2017骞6锛杩婊℃弧虹 MAU涓209涓锛姣澧109%锛宸叉寮浜涓琛涓寸璺绂伙

璐ц溅甯虹 MAU涓159涓锛浣绗锛椴稿轰骞村虹浜杈剧娑ㄥ锛MAU楂杈惧52涓

骞茬嚎╂琛涓涓杩婊℃弧ㄦ锋渚楂

2017骞6锛杩婊℃弧恒璐ц溅甯哄椴稿MAU负209.5涓158.7涓36.4涓锛

3涓APPㄦ锋颁负14.2涓锛ㄦ烽搴╂APPラ锛哄戒负浜锛涔浼朵娇ㄥ涓APP锛浣杩婊℃弧虹ㄦ锋渚楂

2017骞村濮杩婊℃弧璐т富绔ラ澧匡璐т富版浜杩3

杩婊℃弧璐т富绔 MAU杈62涓锛姣澧353%锛杩瓒朵APP锛ㄦ疯妯℃浜杩3锛绗20锛瀹浜绔璺琛涓灞

璐ц溅甯瓒杩涓璐т富涔婊℃弧璐т富

2017骞6锛杩婊℃弧璐т富璐ц溅甯揣涓MAU负62涓23涓锛

ㄦ锋12.3涓锛杩婊℃弧ㄦ锋渚80%浠ヤ锛璐ц溅甯负46.6%锛璐ц溅甯瓒杩涓璐т富ㄦ峰ㄥ朵娇ㄨ婊℃弧璐т富APP

浠杞借跨锛杩婊℃弧璐т富绔挎捐锛虹寮濮

浠虹涓杞介锛1-5杩婊℃弧璐ц溅甯氦澧匡烘浜涓姘村钩锛6杩婊℃弧29.6涓锛椴稿哄ㄨ缁垮斤涓归涓杞介尝ㄤ澶э

浠揣涓荤涓杞介锛杩婊℃弧浼挎撅杩涓翠蹇澧垮垮ご锛璐ц溅甯椴稿烘涓

骞茬嚎╂TOP APPㄦ锋у甯

ㄥ共绾跨╂琛涓涓浜哄棣锛澶妗ｂ浣璞￠甯告锛藉ぇㄥ洪戒负锋э浣濡诲甯稿父杩APP㈠锛濂虫хㄦ锋渚鹃浜╂琛涓虹APP

骞茬嚎╂TOP APPㄦ峰勾榫甯

虹APP涓や归ㄦ峰勾榫涓ゆ锛24宀浠ヤ锛41宀浠ヤ锛杈句澶锛朵APPㄦ峰勾榫甯烘涓肩稿锛骞磋交烘富锛

璐т富绔APP涓e璐х25-30宀ㄦ峰姣绐猴41宀浠ヤㄦ疯灏

骞茬嚎╂TOP APPㄦ风浠藉甯

浠Щㄤ缃TOP10浠界锛ㄥ虹锛杩婊℃弧ㄦ娴姹灞变涓娴风ㄦ疯妯℃村ぇ锛璐ц溅甯ㄦ渤锛宸锛杈藉锛骞夸ㄦ疯妯℃村ぇ锛椴稿哄ㄦ姹涓娴峰姹瑙妯″ぇ锛

璐т富绔樊寮翠负俱杩婊℃弧姹ㄦ疯揪14.6涓锛娴姹灞变涓娴风ㄦ锋颁7涓宸锛璐ц溅甯骞夸灞变ㄦ疯澶锛椴歌揣涓荤姹娴ㄦ锋澶

骞茬嚎╂TOP APPㄦ锋哄甯

浠Щㄦ哄TOP5锛虹锛杩婊℃弧椴哥OPPOㄦ风猴姣瓒20%锛璐ц溅甯TOP5甯稿杈锛椴稿虹规ㄦ峰姣杩浣朵涓ゅ锛

璐т富绔杩婊℃弧OPPOㄦ峰姣风猴杈惧21%锛璐ц溅甯绔姣宸涓澶э椴歌揣涓婚辫规猴涓虹瀵规宸捐

ュ版绌惰磋

绌跺璞＄Щㄤ缃璐ц琛涓锛3涓琛涓锛╂琛涓骞茬嚎╂琛涓 浼蹇琛涓涓昏绌跺璞′负锛╂琛涓骞茬嚎╂琛涓

版ユ澶ф版″QuestMobile Truth绯诲版锛锋昏璁惧拌杩5浜裤

缁璁″ㄦ2016骞62017骞6

版涔MAU锛 虫娲昏ㄦ锋帮ㄤ涓冲ㄨ涓娆″ㄧ璁惧

浣跨ㄦ/堕匡 APPㄦ峰ㄧ璁″ㄦ锛寮APP娆℃/堕

ㄦ凤2涓3涓APPㄦ蜂腑锛朵娇ㄥ朵腑2涓3涓APPㄦ

ㄦ凤3涓APPㄦ蜂腑锛浠浣跨ㄥ朵腑涓娆APPㄦ

TGI锛 锛缇や涓锋涓瑰缇や姣渚/讳涓锋稿瑰缇や姣渚锛*100