ㄩ娓浼濯绌剁风浣楠锛

╃稿筹HKBU MA in Communicationㄨ

宠跺涔跺颁涓ぇ绉澶хoffer锛濂娴镐offerュ╋璐瑰楂锛杩跺绌剁㈡涓澶俊筹姣绔娴镐瀛″宸ョ涓涓涓ㄧ患涓楂绾缁浜涓浜娴镐

棣娓浼濯绌剁锛浣跺浼濯瀹涔╁氨涓娉ヤ缁绾稿佃濯浣浜娴镐浼濯锛ㄩ娓School of Communication琚炕璇浼瀛ㄦ蹈浼灞浜锛娓ぇ绗浼瀛涔搴璇ユ娓澶э寮璁句涓澶ㄧ浼瀛涓璁department of communication study,department of journalism,academy of visual arts,academy of film锛,ㄩ娓濯涔寰楂澹拌锛″璧烽娓焊濯佃骞垮pr涓浠ヤ澹姹灞憋ラ绉版娲茬涓锛涓澶ф伴诲⑩ソэ杩浜浣澶ф涔藉杩浜锛涓㈣璋ㄦ蹈浼浼涓汉灏辫浣楠

1.婧

变蹈浼缁兼涓楂锛浜涓涓涓骞村舵璇炬′欢寰浣浠ユ翠婧澶х澧典濡娓腑绉锛浣涓汉姣璧锋骞达绌剁涓骞存堕村浠淇锛蹇繁瀛芥ヤ锛涔娌℃堕磋蛋哄㈠璁よ澶х澧澶х

姣璧锋蹈浼朵涓涓锛浼瀛㈢婧濂界韬竟瀛烘藉鸿韩藉ュ211985娴峰★7+锛璇锛繁瀛presentation借寰浜锛锛瀛镐锛颁互涓灞锛朵腑涓涔凡缁4A骞垮PR琛涓哥浜濂藉骞寸锛part timelocal撮芥澶骞寸稿宠涓缁浜恒local璇存蹈浼涔瀛㈡版楂锛姣绔ijsbjs澶у版伴荤稿充涓锛浣繁灏辫comm璁よ浜烘杈澶media mgnt锛杩涓浼濯稿充涓锛杩涔娴镐浼璇剧璁剧疆筹涓般

2.璇剧

ㄨ辫璇俱涓瀛涓瀛浜瀚灏涔锛璇昏捣ュ氨璺

蹇淇

Communication蹇淇涓ㄣfoundation of communication theory,璁茬浠ュ娑浼稿崇绉璁恒research&methods in comm research,浼灞浜social science,浠ヨ浜绌舵规烘朵绀剧涓涓姣濡蹇瀛绀句瀛樊涓澶锛互浼绌朵负渚锛戒娌℃瑙绌舵规缁璁″ヨ瀛姣杈perspective on media&society锛杩ㄦㄤ杩舵病浠涔虫涓ㄥ淇藉跺浼Mphil锛绌跺纭澹瀛涓璧蜂

Media management蹇淇绉绠＄锛涓浜蹇淇瀛㈢瀛涓璧蜂ijs涓浜瑙ｃ

淇

comm淇ㄣ浠ラ淇涓淇锛涔浠ラ淇ijs靛奖瀛㈢淇浠ユ瑰浜绫伙浼绌讹伴伙PR锛骞垮锛Marketing. ㄩ璇惧璇风繁ュ氨涓瑰瀹涓锛剧

mm浠ラ瀛㈢涓浜淇ij涔浠ラ浠淇涓瀛ij瀛搁浠淇research methods浣淇浜锛

涓瀛浠ラproject锛灏辨被浼兼涓璁烘commproject浠ユ垫涓ㄨ锛浣戒涓汉mm浠ユ垫涓ら浠6涓汉涓缁

ゆ涔澶锛浼瀛㈣瀹涓骞村娆＄study trip锛姣勾版归戒涓凤浠骞存婀撅浼甯&宸撮锛涓浜, 淮瀛℃渚涓瀹琛ュ┿

3.甯璧

蹇淇甯璧娌″璇达涓芥ぇ锛伴荤绌跺ぇ浣涓骇绉颁互涓烘互澶骞存捣澶缁拌甯涓轰富锛璇句辫锛浣涓辫锛浣涓捐甯璁ㄨ浠ョㄦ璇瀹杩缓璁璇惧濂藉璇撅涓烘釜甯focus棰涓涓汉澧瑁Prof Steve ZS Guo锛涓磋妲斤浠璁ㄥ锛澧澶锛姣璇鹃借藉锋颁浜虹瑙涓瑙涓瀛涓浜浠涓らㄥ淇存煎涓瀛垂

淇甯や＄甯锛灏辨ㄦ璇剧棰涓板浠缁guest lecture.姣濡姣寮伴荤被璇剧藉㈡寮灏濞CK Lau锛姣濡棣娓璇璁哄娌锛姣濡琚瀛滑讳负风濂ョｄRoyce Yuen锛璇伴娆ц㈠Marketing Diretor锛疯讳负风Ray Fok锛翠ㄦ浼ㄧョ句茶浜

涔涓guest lecture姣杈姘达ㄨ灏变浜濡瀛瀛宠ラ靛浠ョ淇°

4.浣涓

蹇淇互paper锛presentation璇涓轰富浜瑕绌舵规浠ュ版堕paper藉浜病浠讳绌惰瀛瑰锛澶ч姣涓璁烘绠村氨寮浜猴readingぇ锛骞冲涓50椤靛э涓绠涓recommend reading

淇互group project/presentation涓轰富锛涓帮寰澶瀛芥澶骞寸浠缁锛浠ュ杩风浜虹跺姣璇惧涓瀛扮杩澶瀹㈣ヨ锛浣涓澶х锛瑙浠浜ㄥ濮灏辨病涓ヨ

5.鸿矾

9ュ锛5烘病璇句锛涓涓寸ｈ/澶娲/ヨ锛涓涓锛ｆ堕村お涓㈢ㄨ娈靛￠芥病堕磋蹇靛ソ绻璇剧杩瑕冲ソ姣涓胯风涔汉颁

a.缁х画瀛RA/Mphil/PhD

ラ涓灞杩涓灏瀛垮濮冲颁PhD,涓村浜涓娈垫堕RA锛冲颁phdMA存冲借浜惧害ユㄥ璇烽瑙姣ㄥ淇paper锛姝诲藉gpa锛甯濂藉(shua)绯(lian)锛涓瀛″project. ㄩ娓藉¤矾璧板伴锛寰杩濂界

b.娓伐浣

棣锛濡浣瑕棣娓伐浣锛浠绉涓ヨ锛瀛涓娴╃绮よ姣浣绌剁璇句缁╅瑕寰澶

濡浼缁濯浣锛ｈ琛ㄥ椴瑷璁鸿憋濯浣澧濂斤扮姝ｆ惧伐浣跺锛ㄧ煎浜瀹涓涓棣娓浼缁浼濯琛涓宸ヨ寰浣绾稿璁拌宸ヨ1w宸锛ゅ板涔涓杩1w2椋ラㄩ浠涔灏变璇翠锛杩涓板ㄩ娓烘界瀛搴绾匡瑕ラ椁娲纰宸ヤ宸澶9k锛1w峰

骞垮/PR锛跺棣娓澧浼姣浜娴峰ソ涓变按涓锛颁汉寰惧Creative work锛充娇ヨ菠璇板轰涓枫

ラ娓跺锛涔80%瀛芥崇涓ュ伐浣锛骞磋锛搴浜棣娓锛间灞浣澧锛璇纰锛浼濯琛涓浣按涓20%杩涓┿

涔瀛ラ娓氨负浜涓ョ锛绉缈璇惧绮よ瀹涔惧伐浣

涔瀛夸负浜ㄩ娓淇╋璇

涔ｇ涓ㄦ颁浼绮よ娌℃朵╃绌剁寮寰浣宸ヨ宠蒋

c.板伐浣

颁冲Mphil澶剧筹MA藉add value

Mphil姣MA剧充富瑕涓烘朵汉板锛濂瀛浣Mphil浠ョ绌朵负涓伙烘涓璇俱濡璇ma浜ょ甯涓璇剧瀛垂锛mphil跨灏辨府挎宸ョ宸ラ便mphilㄦ浜版瑰澹浜澹浜涓涓ゅ勾涓宠浜涓浜璁烘姣涓浜涓锛灏变宠杞mphil姣涓

浠ョ妗寰‘锛濡浣蹇ㄥ崇户缁锛绉烘锛灏辩Mphil

濡浣虫跨绌剁板伐浣锛ｄや㈡★澶у伴涓荤涓Mphil&MA哄″浜涓浣MA&Mphil寰搴璇ヤ风

充藉add value锛蹇涓汉杩锛璇句存褰卞颁藉煎瀛垂瀛浣楠璇锋濂藉璇撅锛

濡浣浼濯涓涓锛浣辫涓锛瀵逛濯磋叮锛ｄ娴镐浼MA浼浣