规asm濡浣╃TTR涓CVR棰娴版

杩涓娈垫堕磋澶у涓ぇ瀹跺浜甯稿规asmヨ锛浠澶╂浠棣甯ASM娴峰璐璐ｄ汉灏涓ぇ瀹朵璧锋ユ璁ㄨ规绱㈠箍绯诲TTR(瑰荤)CVR(杞)介娴朵浠讳ц界璁′俊锛TTR / CVR锛CPT(姣瑰昏垂)锛CPA (姣涓杞界璐圭涓鸿规涓璁＄瀹瑁/)骞垮哄ョ(骞垮哄)

ㄥ绌舵达浠涓浜瑕缁璁轰锛涓ぇ瀹朵璧峰浜锛

CPT姣CVR存板奖CPA

TTR瀵CVR褰卞涓澶с

浠浜141涓ㄥ归抽

浠病跺轰环

浠2ㄧ堕撮藉烘版

澶уASM娴峰璐璐ｄ汉绌剁濡涓锛

浠ョ绱浣褰卞CPAROAS

CPA = CPT / CVR锛姝ら浣CPT澧CVR搴璇ュCPA濂藉涔灏辨锛CVR瀹涔跺0-100%锛CPTㄧ璁轰锛浣ㄥ璺典腑灏充绔浜瀹浠峰

Cpa?

CVR濡澧R骞虫逛负.2284锛涓-.0746(涓鸿锛姝よ浣CPA)

CVR棰娴CPA

告涔涓锛浣CPTR骞虫硅В浜CPA涓.25095锛涓-0772x

CPT棰娴CPA

杩琛ㄦ姣杈瑷锛CPT褰卞CPA藉浠3%涓烘存

跺姣瑰绘瓒跨绌舵跺绌舵磋叮锛涔翠负瑕浠绌朵CPTCVR瀵ROAS褰卞

瑙ｈ澧ョ澧CVRR骞虫逛负.0445锛涓0.374(涓烘锛涓鸿楂璧ョ)

CVR棰娴ROAS

涓归CPTR骞冲煎浜骞垮璧ラ澧锛涓0.31616锛涓0.0516x

CPT棰娴 - ROAS

充娇や绌剁涓や釜寮甯稿硷CPT> CVR缁涔姝ゃ

瑙ｉ澧ROASCVR澧R骞冲涓0.04979锛-.0041琛ㄧず璐稿炽

CVR-predict-ROAS_no寮甯稿

ROASCPTR骞虫逛负0.02093锛涓.0016x

CPT-predict-ROAS_no寮甯稿

朵锛

TTR娉棰娴CVR

板甯稿硷TTR涓ROAS稿

灏辩舵瑷锛界惰澶уASM甯姝ゆㄧ版骞朵澶э浣杩娆℃瓒ｇ璋ュ浠ヤ负浠ュ村ぇ瑙妯＄绌跺瀹虹ㄥ瀵硅规ASMョ绌舵浠涔寤鸿璇锛涔浠ヤ浠ヨ琛

辫澶у锛濡杞浇锛璇锋敞哄锛绂姝㈣浆杞斤璋㈣阿澶у!