ASM璇宸| 2-3澶╁灏搁抽ㄩ

姒瑕锛

规绱㈠箍炬锛瑕绱涔涓╃稿虫чㄦ疯抽朵腑╃ㄨ澶у宸ュ疯浠ㄧ抽瑕ユ锛缁抽绔浜搴2-3澶╁蹇瀹楂ROI抽

规绱㈠箍(绠绉ASM锛App Store Search Marketing)锛规浜2016骞105ワㄦ琛＄ㄦ蜂楠涓箍跺ヤ姝ヨ胺姝涓Facebook锛姝ｅ虹规搴ㄥ搴绱㈠箍舵稿浠诲℃府╃ㄦ峰揩惧伴瑕搴朵褰ㄦ峰ㄨ规虹搴ㄥ鸿琛绱㈣涓烘讹灏变扮浠峰箍变ㄦ疯川ソ绮惧搴锛规搴ㄥ搴娴村绉诲ㄥ 褰ASM戒ㄧ藉轰绾匡浣涓涔ㄥ腑藉ㄥ跺甯轰寮锛藉APP浼涓涓村ㄦ寰涓

濡浣琛￠规ASM炬?

规绱㈠箍炬稿涓や釜琛￠锛ｅ氨CPA(规婵娲绘)涓Conversions(婵娲荤ㄦ锋) 涔灏辨锛ㄧ瑰ュ瀹㈡颁锛甯灏CPA版浣ㄧCPA涓锛宠灏介ㄦ枫姝わ骞垮捐锛芥ㄨ涓や釜涔达句涓浣崇骞宠　广

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涓㈠浠缁涓抽璇绉规锛骞剁瀵瑰浠浼缂虹瑰涓姣

规涓锛杩规妯＄归璇

规渚涓涓绠荤寮炬规锛ｅ氨Search Match(骞挎归)骞垮涓诲浠ュ缓绔涓涓Search Match骞垮缁锛句娈垫堕村规Search Terms㈢版╄〃濂界抽俱

寮骞垮缁Search Match(骞挎归)

浠箍ュ涓CPA(涓娲绘)浣抽

濂藉锛规璇锛稿虫ф淇璇浣绠濂界瑙ｏ繁浠ユ浣

锛璇锛骞垮CPA涓筹瑕娴垂涓ㄥ便瑕璇澧跨杈惧扮崇舵ㄦ裤

规浜锛杩搴ㄧ抽瑕璇

变涓绉规璇瑙浠虹璇轰芥杈楂锛杩缁澶у璇翠璇村澶涓绉璇璺灏辨惧哄搴ㄧ稿崇抽杩琛俱

浠瀹璺电璇绠规灏辨惧哄ㄥ抽锛冲ㄥㄨ规甯虹抽瑕跺浣跨ㄨ澶у搴ㄥ抽瑕宸ュ凤浠腑虹害4605抽涓哄虹抽杩琛俱(濡)

澶у抽瑕宸ュ

濂藉锛骞垮抽瑕烘姝ュ颁ㄦ跺ソ轰环典锛CPA姣杈濂芥躲

锛抽稿虫т100%淇璇

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澶у鸿介璇规

棣ㄨ澶у抽瑕宸ュ锋惧哄ㄨ抽濡涓

ｇ浜搴涔?

绔浜搴澶у涓涓ゆ抽绔浜绋搴般抽绔浜搴借CP扳ュ繁ュ郊锛瀵瑰抽轰环版剧涓茬轰环 濡浣搴ㄦュ瀹㈢涓楂锛涓瀵CPA姣杈锛ｄ浣灏卞浠ラ╃浜搴稿杈浣璇杩琛俱稿锛瀵逛杈娉ㄩュ瀹㈡伴CPヨ锛灏卞浠ラ╃浜搴澶х璇锛褰CPA涔浼稿楂

抽绮惧归(Exact Match)

杩浠瑕璁剧疆涓涓箍缁锛灏抽璁剧疆绮惧归澶уㄨ缃抽跺锛浣跨ㄧ簿归锛涓ā绯归杩锋╀浠揩杈ㄥ哄抽娌℃锛垮卞ゆ便

浠朵璁剧疆澶涓涓箍缁锛Search Match锛轰釜姣杈浣CPT锛浠ヨ规抽 ㄨ涓箍缁锛浼涓㈠箍缁璁剧疆抽锛ㄩㄨ缃杩涓箍缁Negative Keywords(璇)锛浠ュ涓や釜骞垮缁抽变瑰抽宸茬ㄧ涓涓箍缁璁剧疆锛杩涓箍缁抽锛涓稿虫х垮熬抽

涔ぉ浼锛灏辨规釜抽灞绀洪CPA锛惰寸簿归抽轰环跺Search Match㈡濂界抽锛ュ扮簿归骞垮缁

ц绉规锛2-3澶╃堕村锛浠氨界哄ぇㄥ炬濂界抽稿浜规Search Match(骞挎归)抽Broad Match(妯＄归)锛 浠绮惧璇绛ワ㈠濂藉版朵骞垮惧璇澶уぇ缂╃骞垮浼ㄦ

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